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“Moms, Welcome to the World” Campaign Bids Welcome to International Accolades
“Moms, Welcome to the World”, a campaign by Vip mobile and Leo Burnett advertising agency, won as many as four awards at the 26th International Festival of Creativity Golden Drum, held in Portorož last week.
Accompanying a one-of-a-kind offer intended for new moms, the campaign won the Golden Drum award in the Integrated Communications category, as well as three Silver Drum awards in the categories of Local Spirit, Functional Efficiency, and Film - Communication, Business & Finance. Vip is the only company in the region that was awarded this year, and the first prize was won in the festival’s most competitive category.
“Moms, Welcome to the World” is a natural continuation of the positive practice implemented by Vip as the first family responsible company in Serbia and holder of the prestigious Family Friendly Enterprise certificate. The special offer for moms is a way to contribute to the wider community and highlight the importance of family strengthening.
“The accolades we have won have demonstrated once again that we are a different story, the ones who push the envelope on the market. The reason why we are so proud of this campaign is that it stems from the initiative and the values which we have been promoting in our own working environment for years. When you communicate an idea that you sincerely live by, it inevitably attracts attention and positive reactions,” said Jelena Čađenović, Head of Brand and Corporate Communications at Vip mobile.
This year’s competitive program of the Golden Drum Festival featured a total of 1,150 creative solutions submitted by 208 agencies from 26 countries. Just a few days before, Vip and Leo Burnett brought the first Euro Effie to Serbia, in the category Best of the Best Europe, at the Effie Awards presentation ceremony held in Brussels.
“This week was the crown of the long-standing successful cooperation between Leo Burnett and Vip mobile. We feel pride and joy for the great success at the Golden Drum Festival, as well as for the first Euro Effie Award for Serbia. Now we go forward to new victories, feeling strengthened and motivated, and to all newborn moms, I bid welcome to the world, with all my heart. Because being a mom is a whole different story,” said Anja Radulović, Creative Director at the Leo Burnett agency.
As a reminder, to all customers who become mothers in the course of 2019, Vip offers the use of its services free of monthly subscription fee for the first nine months of the contract term, for any postpaid tariff.