About us


Vip mobile d.o.o. is a private mobile operator, owner of the third mobile telephony license for GSM and UMTS networks in Serbia and exclusive strategic partner of Vodafone. Vip mobile is a member of Telekom Austria Group, which has over 24 million customers across seven countries in the region and is recognized as a leader in innovations for it continually develops new technologies and services and is the first one to introduce them into the market. As of May 1st 2015 Vip mobile has been operating within TAG organizational unite “Serbia& Slovenia”.

On November 7, 2006, after the deep research and analyses of the Serbian telecommunications market, Telekom Austria Group became a owner of the third mobile telephony license in Serbia, through a payment of € 320 million plus one euro. Vip mobile launched the Vip brand already on June 6, 2007. We are very proud of the fact that we succeeded in establishing a new operator in the Serbian market in just six months. Most of the mobile operators worldwide on average took 11 months after the license obtaining to start operating.

The company has so far made capital investments in the amount of over € 942 million in license, network roll-out, procurement and implementation of latest equipment, opening of its own shops across Serbia, education of employees and marketing activities, which makes us the biggest Greenfield investment in Serbia so far. By offering the real alternative in the mobile communications in terms of customer experience, products and services at favorable prices, nowadays Vip has more than 2.1 million satisfied customers in Serbia, 22.7% market share and our services are available at 330 points of sales, including 84 Vip centers across Serbia. The company employs more than 900 young local experts with an average age of 32.


Since the start-up of its operations, Vip mobile has been intensively building its state-of-the-art mobile network, which resulted in a fact that we are the only mobile operator in Serbia whose network quality excellence is certified by the Faculty of Electrical Engineering in Belgrade. Vip is the winner of the first independent mobile network quality measuring test for 2011 and 2012 organized by magazine "connect" in cooperation with P3 Communications. In February 2011, we launched the first mobile broadband network in Serbia, based on advanced HSPA+ technology, which provides our customers with exceptionally fast mobile internet service on their mobile phones or USB modems, and currently covers as much as 86% of the population.

Vip mobile is also the first operator to launch 4th generation network 4G LTE for customers in Serbia, in March 2015. The latest network technology provides superior data speeds and multimedia content transfer, as well as almost instant network response and on line content loading. Data speeds are multiple times faster than in existing 3G network. Also, Vip mobile is the first in Serbia to launch 4G+ signal, which is the next step in the development of 4G (LTE Advanced) technology enabling the fastest data transmission speeds to date and instantaneous response of network and Internet.

About Telekom Austria Group


Telekom Austria AG, listed on the Vienna Stock Exchange since November 2000, is the leading communications provider in Central and Eastern Europe with over 24 million customers across its markets of operations. The Group is currently operating in seven countries: Austria (A1), Slovenia (A1 Slovenia), Croatia (Vipnet), the Republic of Serbia (Vip mobile) and the Republic of Macedonia (one.Vip), Bulgaria (Mobiltel) and Belarus (velcom). Telekom Austria Group's portfolio encompasses products and services of voice telephony, broadband Internet, multimedia services, data and IT solutions, wholesale as well as m-payment solutions. The Group is an European unit of América Móvil, the third largest wireless services provider in the world. More information at www.telekomaustria.com.