In summer of 2008, Vip mobile and Volleyball Federation of Serbia initiated Vip Beach Masters tournament - professional Serbian championship in beach volleyball. The main goal of Vip Beach Masters is to develop a professional Beach Volleyball platform in our country and to enable our male and female volleyball players to represent us at prestigious international competitions and the Olympics 2012 in London.

For three years in a row Vip and the Volleyball Federation of Serbia successfully organize Vip Beach Masters, which has already grown into a prestigious event that gathers the best beach volleyball players in Serbia. The importance of this tournament for development and promotion of beach volleyball in Serbia has been recognized by the Ministry of Youth and Sports who is the patrion of this year’s project.
 
Vip Beach Masters 2010 is taking place in Kragujevac ( 18-20 June), Nis (6-8  August) and Novi Sad (27-29 August) this summer. The total prize fund for three tournaments of the National Championship amounts to EUR 34.500 (EUR 11.500 per tournament).

The organizers turned Vip Beach Masters tournament into true summer spectacle for the audience that enjoys attractive matches, music, beach dancers’ performance and variety of prize-winning games while cheering for its favorite players.